Since its founding, VPFC has always been about more than just football. It has been built on a vision of inclusivity, community, and providing opportunities for children to play sport regardless of background or ability. Now, as the club continues to grow and evolve, we’re taking two significant steps to secure its future:
✅ We are becoming a registered charity
✅ We are rebranding as St Albans United
These changes will strengthen our long-term sustainability, unlock new funding opportunities, and make our club more representative of the whole St Albans community.
Our History: From Local Initiative to Citywide Club
VPFC was founded by a group of local parents who had four core ambitions:
✔️ Encouraging families to use Victoria Playing Fields – At the time, it was underused and even considered for development. Once built on, a community green space would be lost forever.
✔️ Getting children active – Creating a space for kids to enjoy football, play outdoors, and engage in sport.
✔️ Inclusivity and accessibility – Ensuring the club was open to all, regardless of gender, ethnicity, financial circumstances, or football ability.
✔️ Building community connections – Helping local parents and children form friendships and strengthen ties within the area.
These values remain at the heart of the club today.
VPFC has always been a volunteer-run club, focused on community good rather than profit. We’ve deliberately kept membership fees as low as possible, ensuring that football is accessible to as many children as we can accommodate. Until now, we’ve never needed to change our organisational structure, but with the club’s growth and increasing financial responsibilities, the time is right to evolve.
Why Are We Becoming a Charity?
As VPFC has grown from a small group at Victoria Playing Fields into a multi-site club with over 300 players, a Skills and League section, and six playing locations, our financial and organisational needs have increased. Registering as a charity offers us several key benefits:
💰 Financial Benefits & Funding Opportunities
- Access to grants and funding – Many funding streams are only available to registered charities, allowing us to secure better facilities and equipment.
- Gift Aid on donations – This allows us to reclaim an extra 25p for every £1 donated, making every contribution go further.
🏆 Protecting the Club’s Future
- Charitable status ensures club assets are safeguarded and used solely for community benefit.
- Becoming a charity ensures long-term sustainability while keeping our ethos intact.
📢 Reputation & Community Recognition
- Charitable status enhances public trust and increases sponsorship appeal.
- It aligns us with FA best practices, reinforcing our reputation as a well-run grassroots football club.
Why the Name Change? Why St Albans United?
Registering as a charity requires us to confirm a formal name, making this the perfect moment to evolve our identity.
VPFC was named after Victoria Playing Fields, where the club was founded. However, today, we operate across multiple locations, including Normandy Road, The Brickie, Harpenden Rugby Club, STAGS, and Woollams Playing Fields. Our name no longer represents our club as a whole.
Why “St Albans United”?
🔹 Represents the whole city – For families joining from across St Albans, this name makes it clear who we are and where we’re based. It also helps away teams instantly recognise where they’re travelling to for league fixtures.
🔹 Captures our club ethos – “United” signifies inclusivity, teamwork, and community spirit—values that have always defined us.
🔹 Eliminates confusion – Over the years, VPFC has been referred to as Victoria Playing Fields FC, VPFC, Victoria Park and more. This name ensures clarity and consistency.
🔹 Future-proofs the club – While football is at our core, St Albans United allows for potential future expansion into other sports.
What Happens to VPFC as a Name?
We know VPFC is a name with history and identity, and we want to ensure it remains part of our club.
When you register a charity, you must choose a Main Name—this is the official name of the organisation. However, charities can also register Working Names to allow for continued use of existing branding where appropriate.
✔️ Our Main Name will be St Albans United.
✔️ Our Working Names will include:
- St Albans United Football Club
- St Albans United FC
- Victoria Playing Fields Football Club
- VPFC
This ensures that all relevant names remain valid during our transition and helps maintain continuity while we move forward.
Our Website and New Domain
As part of our transition to St Albans United, our charity will operate online using the domain http://www.stalbansunited.org.
This domain is owned and managed by St Albans United (the registered charity) and will become the club’s primary website and email domain.
At the moment, stalbansunited.org redirects to our existing website at vpfc.org.uk while we complete our transition and rebrand. Over the coming months we will gradually update the website to reflect the St Albans United name and branding.
In time, stalbansunited.org will fully replace vpfc.org.uk as our main website address, although the VPFC domain may continue to redirect so that people can still find us during the transition.
What Happens Next?
We will gradually transition to the new name over the coming months, with the aim of fully reflecting our new identity across the website, branding, and club materials in time for next season.
We hope you’ll be pleased with these changes and help support us in getting the new name known across the St Albans community. Stay tuned for further updates soon!
Final Thoughts & How You Can Help
This is a huge milestone for our club, ensuring we remain sustainable, inclusive, and at the heart of our community. If you have any thoughts or would like to get involved in the transition, speak to your year group coaches or reach out to us directly.
🔜 Next Steps:
📢 Website, branding, and club materials will begin transitioning to St Albans United.
⚽ We’ll continue doing what we do best – offering great football for all!
Thank you for being part of this exciting new chapter. Here’s to the future of St Albans United!